Jean Dion
My Interview Prep Process Distilled
In my work as a reporter, interviews are crucial. But some of my SEO clients could benefit from reporting too. An expert’s opinion can...
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Jean Dion
- Apr 29, 2022
- 2 min
How Many Times Should I Repeat My SEO Keyword?
You searched high and low for the perfect search engine optimization (SEO) keyword. You poured over spreadsheets, dug into the research,...
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Jean Dion
- Mar 15, 2022
- 2 min
Where Should I Use My SEO Keywords?
As you're crafting a search engine optimization (SEO) piece, your keyword should remain front and center. That target term drives what...
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Jean Dion
- Sep 3, 2021
- 3 min
How Do I Find SEO Keywords?
Research kicks off the writing process for any search engine optimization (SEO) project. When you know what terms resonate with readers,...
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Jean Dion
- Jul 9, 2021
- 3 min
Three Attributes of An Exceptional Keyword for SEO
Search engine optimization (SEO) relies on the targeted use of keywords. These terms and phrases help search engine bots (including...
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Jean Dion
- Jan 8, 2021
- 2 min
Manage Your Google Ads Like a Pro
Set up an account in Google Ads, and you'll be faced with an important decision. Will your promotions run only on Google? Or will you...
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Jean Dion
- Oct 7, 2020
- 3 min
Featured Snippet Guide: How to Write the Content Google Loves
Are you looking for a way to pop to the top of search results? Consider Google's featured snippets. These tiny bits of content answer a...
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Jean Dion
- Sep 2, 2020
- 2 min
Do More with Less: How to Repurpose Your Blog Content
Write one exceptional blog, and shear it into several meaningful assets. Here's how.
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Jean Dion
- May 14, 2020
- 2 min
Is Your PPC Campaign Up-to-Date?
Set aside time each week to ensure that your ads still resonate in the current COVID-19 environment.
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Jean Dion
- Mar 20, 2020
- 3 min
5 Lessons From a Decade Spent Working From Home
New to the remote work lifestyle? These tips can keep you safe and sane.
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Jean Dion
- Nov 11, 2019
- 2 min
Is a Blog Really Necessary?
Do all companies need a blog? I think so, but it's critical for all companies to manage that resource properly.
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Jean Dion
- Nov 1, 2019
- 2 min
Every Company Needs Product Pages. Here's Why.
You need product pages on your website, even if you don't have a shopping cart function. Here's why.
4 views
Jean Dion
- Oct 14, 2019
- 2 min
Don't Ask Your Freelance Writer to Take an Unpaid Test
You need to hire a freelance writer to work on your project. If you think an unpaid writing test should be part of the process, it might be
14 views
Jean Dion
- Sep 13, 2019
- 4 min
How Much Sorrow Belongs in Your Negative Review Response?
When your company drops the ball, your review response must include more than a simple apology.
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