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Email Marketing Frequency: 4 Factors to Consider
A few key factors should influence your email frequency. I’ll outline them here, and I’ll give you some tips you can use to measure your performance and adjust as needed.

Jean Dion
May 16


Anatomy of a Freelance Writing Scam: Warning Signs and Prevention
How does the scam start? What are the warning signs? What’s the end game? These are the questions I wanted to answer. (And I also wanted to waste a scammer’s time in the process.) Here’s what I found out.

Jean Dion
Apr 23


How to Write a Response to a Good Review (and Why It's a Smart Reputation Management Call)
Find out why responding to good reviews is a smart reputation management strategy. Learn how to do it.

Jean Dion
Mar 24


Embracing Budget-Friendly Marketing Strategies
You're not required to spend a lot of money to get big results on marketing. These are my favorite ideas.

Jean Dion
Feb 12


Storytelling 101: A Guide for Small Business Marketing
Find out what storytelling in business marketing means and how you can use this technique to boost sales.

Jean Dion
Jan 16


The Secret Life of Editors: What Do We Really Do, Anyway?
Find out more about how editors work with their writers. Learn more about why humans can do the job a little differently than AI.

Jean Dion
Dec 20, 2024


Three Marketing Vanity Metrics (And What to Measure Instead)
Find out how to measure the marketing metrics that really prove your worth.

Jean Dion
Nov 15, 2024


Why Every Grant Writer Needs an Editor
Learn more about why successful grants start with an experienced editor.

Jean Dion
Oct 7, 2024


Small Business Marketing: Big Impact on a Tiny Budget
Learn more about what makes a great small business marketing plan that won't break the bank.

Jean Dion
Sep 13, 2024


Content Marketing: How to Repurpose Your Content Like a Pro
Find out what content repurposing is and why you should try it.

Jean Dion
Aug 13, 2024


Three Good Reasons (And One Bad) to Publish on Social Media
It’s smart to think about how much time you’re willing to spend on social media content and what you hope to get out of that arrangement.

Jean Dion
Jul 18, 2024


Budget-First Grant Writing: Why It’s a Smart Approach
Grant-writing projects often work best when budgets come first. Find out why.

Jean Dion
Jun 19, 2024


Writing Tip: Clear Your Vocabulary Palette
I use tools like Grammarly to check my writing and ensure it’s as clean and clear as it could be. However, preventing the problem is even be

Jean Dion
May 22, 2024


4 Quick Ways to Update Your Website
Find out how to update your website with just a little bit of time and expertise.

Jean Dion
Apr 16, 2024


Grant Writing Tip: Mission Statement vs. Origin Statement
Determine what sets a mission statement and an origin story apart.

Jean Dion
Mar 20, 2024


5 Things You Could Highlight In Your Next Email Marketing Message
Plenty of business owners struggle to create the right mix of messages for their email marketing campaigns. Never fear.

Jean Dion
Feb 18, 2024


Are You Using Email Marketing? 3 Reasons You Should Try It.
Email marketing could be your secret weapon in 2024. Find out why it works and why you should try it.

Jean Dion
Jan 21, 2024


Three Digital Marketing Trends I’m Watching Right Now
Learn more about the marketing techniques that I'm watching closely in 2024.

Jean Dion
Dec 19, 2023


Should You Conduct Email Interviews? My Take.
Email interviews aren't ideal, but they're sometimes required. Find out how to make them work for you.

Jean Dion
Nov 8, 2023


My Top 6 Interview Questions for Reporters
Evergreen questions often lead to very interesting answers that can take you deeper into a topic.

Jean Dion
Oct 8, 2023
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