Insecure writers hoping to avoid the dreaded polish are opting to include spelling errors, tangled sentences, and missing punctuation. This is really silly.

Artificial intelligence (AI) is making it easier for your enemies to launch reputation management attacks. In this blog post, I’ll outline one common reputation management problem augmented by AI. I’ll explain how it worked and what I think could be a helpful response.

An inactive social media account can damage your brand. Prevent problems before they begin. Your options include closing the account, partially engaging, or going all in. I’ll explain each option below and outline who could benefit from that option.

Old-school PR, just getting your name and face out there in the community, can have a deep impact on how often you show up in LLM summaries and what those summaries say about you and your brand.

As freelancers who understand AI, it’s our responsibility to explain why humans are still needed. It’s also beneficial for our long-term employment to help non-writers understand how AI works, how skilled freelancers use the new tools, and how AI checkers don’t tell the whole story.

A talented freelance writer or editor can do more than help you meet a big deadline. The right talent can bring a fresh perspective,...

The feedback customers give your competitors helps you understand how to make your company even better.

A few key factors should influence your email frequency. I’ll outline them here, and I’ll give you some tips you can use to measure your performance and adjust as needed.

How does the scam start? What are the warning signs? What’s the end game? These are the questions I wanted to answer. (And I also wanted to waste a scammer’s time in the process.) Here’s what I found out.

Find out why responding to good reviews is a smart reputation management strategy. Learn how to do it.

You're not required to spend a lot of money to get big results on marketing. These are my favorite ideas.

Find out what storytelling in business marketing means and how you can use this technique to boost sales.

Find out more about how editors work with their writers. Learn more about why humans can do the job a little differently than AI.

Find out how to measure the marketing metrics that really prove your worth.

Learn more about why successful grants start with an experienced editor.

Learn more about what makes a great small business marketing plan that won't break the bank.

Find out what content repurposing is and why you should try it.

It’s smart to think about how much time you’re willing to spend on social media content and what you hope to get out of that arrangement.

Grant-writing projects often work best when budgets come first. Find out why.

I use tools like Grammarly to check my writing and ensure it’s as clean and clear as it could be. However, preventing the problem is even be